How Artists Went Viral on TikTok: Examples for Independent Musicians

For independent artists, breaking into the music industry can be a daunting task. However, TikTok has emerged as a powerful tool that can help level the playing field. The platform's unique ability to make songs go viral has transformed the way artists gain exposure, offering a new avenue for those without the backing of a major label. By harnessing TikTok’s potential, independent artists can launch their careers, build a fanbase, and achieve global success, all from the comfort of their own homes.

In recent years, several artists have leveraged TikTok to catapult their careers to new heights. These success stories highlight how the platform can turn a relatively unknown track into a global sensation:

1. Lil Nas X - "Old Town Road" (2019)

Lil Nas X’s "Old Town Road" is one of the most iconic examples of TikTok's impact on the music industry. The song became a viral sensation thanks to the "Yeehaw Challenge," where users shared videos of themselves transforming into cowboys and cowgirls. The track's catchy blend of country and rap, paired with TikTok's viral potential, led "Old Town Road" to become one of the longest-running No. 1 singles on the Billboard Hot 100. This breakout hit not only catapulted Lil Nas X into stardom but also showcased the power of TikTok in shaping modern music trends.

2. Doja Cat - "Say So" (2020)

Doja Cat’s "Say So" skyrocketed to popularity after TikTok users created dance challenges around the song. The platform’s community embraced the track, turning it into a viral dance trend that dominated feeds for months. This momentum helped "Say So" climb to the top of the charts, cementing Doja Cat as a major player in the pop and rap scenes. The song's success on TikTok not only boosted her career but also highlighted the platform's ability to influence mainstream music culture.

3. Olivia Rodrigo - "Drivers License" (2021)

Olivia Rodrigo’s debut single "Drivers License" took TikTok by storm, with users sharing their emotional reactions and personal stories related to the song. The deeply relatable lyrics and raw emotion struck a chord with millions, leading to a viral wave of content that spread across the platform. This surge in popularity translated into record-breaking streaming numbers and helped establish Rodrigo as one of the biggest breakout stars of 2021. Her success is a testament to TikTok's ability to amplify emotional resonance in music.

4. Masked Wolf - "Astronaut in the Ocean" (2020)

Australian rapper Masked Wolf gained international fame when his song "Astronaut in the Ocean" became a viral sensation on TikTok. The track’s intense beats and compelling lyrics resonated with users, who used it as the backdrop for various trends and challenges. The song's explosive popularity on the platform propelled it to global chart success, making Masked Wolf a household name and proving TikTok’s power in breaking new artists on the global stage.

5. Benee - "Supalonely" (2020)

New Zealand artist Benee experienced a meteoric rise after her song "Supalonely" became the soundtrack for countless TikTok dance videos. The song’s catchy chorus and upbeat vibe made it a favorite among users, leading to its widespread streaming success and international recognition. Benee’s rapid ascent illustrates how TikTok can take a track from obscurity to global prominence, helping artists reach audiences far beyond their home countries.

6. Tai Verdes - "Stuck in the Middle" (2020)

Tai Verdes leveraged TikTok's platform to launch his music career with the song "Stuck in the Middle." The track’s catchy melody and relatable lyrics struck a chord with TikTok users, who quickly turned it into a viral sensation. This success helped Verdes secure a record deal and grow his career, showing how TikTok can be a game-changer for independent artists looking to break into the industry.

7. JVKE - "Upside Down" (2020)

JVKE’s "Upside Down" became a TikTok hit after users started creating dance challenges and trends around the song. The platform’s viral culture helped the track gain millions of streams and brought widespread recognition to JVKE. His success on TikTok underscores the importance of catchy, trend-worthy music in capturing the attention of the app's massive user base.

8. PinkPantheress - "Just for Me" (2021)

UK-based artist PinkPantheress quickly rose to fame on TikTok with her lo-fi, nostalgic tracks like "Just for Me." Her music resonated deeply with the platform's users, leading to viral success and a rapid increase in her fanbase. PinkPantheress's story highlights how TikTok’s algorithm can amplify unique sounds and aesthetics, allowing artists with distinct styles to find their audience.

The TikTok Effect: Why It Matters for Independent Artists

These stories illustrate the power of TikTok in the modern music industry. For independent artists, TikTok offers an unprecedented opportunity to break through the noise and reach a global audience without the need for a traditional label. By creating engaging content that resonates with the TikTok community, artists can turn a simple upload into a viral hit, translating that success into streams, sales, and career growth.

Key Takeaways for Independent Artists:

• Embrace TikTok's Viral Potential: The platform is designed to help content spread quickly, so focus on creating catchy, engaging music and accompanying visuals that encourage shares and trends.

• Leverage User-Generated Content: Dance challenges and other user-generated trends can dramatically amplify your reach and connect you with a wider audience.

• Consistency is Key: Regularly engage with your TikTok audience to maintain momentum and keep your music in the spotlight.

TikTok’s influence in the music industry is undeniable, and for independent artists, it’s an essential tool for building a successful career. Whether you’re just starting out or looking to boost your visibility, TikTok offers a direct path to the ears of millions.